st. elmo steakhouse

St. Elmo Steakhouse is an Indianapolis institution. ​With over 100 years of history and a world famous blazing hot shrimp cocktail, St. Elmo is a must-visit for anyone that finds themselves in Indy.

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I was fortunate enough to have the opportunity to help develop their creative marketing strategy for Amazon when they rolled out their line of shelf stable products. 

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We sought to bring the brand's massive local appeal and rich history to a national audience by focusing on St. Elmo's unique brand story.