platterful

BRANDING • CREATIVE ASSETS

Platterful was started in the throes of 2020 with the goal of bringing the most delicious and easiest to assemble charcuterie boards to the world. Nothing quite like a global pandemic to inspire sharing the simple pleasures of bread, cheese, and aged meats.

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I was approached by their founders to develop their brand and some fun creative assets for their use. Targeting upper-middle class women in their early 40s – late 50s, we pursued a final direction à la Williams- Sonoma: a little rustic, a little vintage, a little luxe. But, after all, this is charcuterie we're talking about, so we never took ourselves too seriously.